Copper sees continued industry momentum in CRM market across small and medium businesses

New funding and introduction of new CEO supports Copper’s next phase of international growth.

Copper, a Google Cloud-recommended CRM for G Suite, has announced continued industry momentum following a flurry of new customer wins across small and medium businesses, in a year where the brand also raised $15M in Series C funding and appointed new CEO Dennis Fois.

“We are thrilled to announce that this year that we have successfully expanded our growth in the UK and Europe, including the likes of Shanti Hospitality and Colourcake, helping businesses to develop long lasting relationships with their customers, driving growth and streamlining workflows,” says Dennis Fois, CEO. “Joining this team has been an honour and I am excited to continue leading the shift to CRM systems that live naturally in productivity suites like G Suite.”

“According to research, three quarters of sales and marketing professionals waste around nine hours each week on routine CRM administration tasks. As a platform that removes this administration through smart integration with G-Suite, we’ve been delighted but unsurprised to see Copper’s success over the last year,” commented Zuber Vindhani, Business Development Manager at White Stratus. “For too long, agencies have been plagued by cumbersome and poorly integrated CRM suites, so in partnership with Copper, we’ve been pleased to help UK organisations regain both their time and agility.”

Copper is dedicated to creating a CRM that is accessible for all company departments from HR to Accounting. It was built to be intuitive to use and to integrate with Google G Suite, making customer relationship management more efficient and effective for all its users.

DocuSign partners with Copper

Last month, Copper secured a partnership with DocuSign, helping to accelerate business decisions. The partnership allows businesses to speed up the process of signing and sending contracts with autofill details, as well as sending and associating agreements that require signatures. The new development allows DocuSign to work seamlessly within Copper’s CRM system to stay in sync with new developments.

New CEO announcement

Earlier this year, Copper announced that industry veteran Dennis Fois joined the company as Chief Executive Officer. Fois’ international experience will aid Copper’s global expansion in the next phase of its international growth.

New Series-C funding round

Copper’s funding extension this year brings Copper’s total venture funding to more than $100 million. The additional $15 million in Series-C was provided by leading investors, GV, Norwest Venture Partners and True Ventures. Copper will invest the new funding to further Copper’s global expansion and reach.

“Copper’s mission has always been to change the CRM market for good, and this year has been firm testament to the progress we are making,” concluded Fois. “The fundamental nature of how we keep track of and manage customer relationships hasn’t changed since it was introduced in the mid-nineties, despite the nature of our businesses changing radically – and Copper aims to correct this.”