Connecting Brands with People
RuStyle is an award-winning London-based PR company with an independent full-service public relation, consulting and development agency specialising in leading luxury fashion, jewellery, beauty, lifestyle, health and fitness brands. We caught up with the RuStyle’s Founder, Alina Blinova who provided us with a detailed insight into the inner workings of the successful firm.
Established in 2009, RuStyle represents years of experience across all aspects of brand, communications, public relations, consulting and development. Specialising in luxury fashion, jewellery, beauty, lifestyle, health and fitness brands – RuStyle is a new kind of creative PR and Brand Management agency that connects buyers with brands and brands with people by turning them into clients.
In addition to this, RuStyle specialises in profileraising, audience development, brand management, market, stores opening and revenue generation for any of their clients. Going into greater detail about the areas the firm specialises in, Alina also informs us of what makes RuStyle the success it is today.
“RuStyle connects the client with their target audiences, helps to open new markets and stores or showroom presence. Our agency connects buyers with brands, generates bespoke media, digital and social media campaigns, endorsement and audience engagement to deliver a real commercial advantage for the world’s leading luxury fashion, jewellery, beauty, lifestyle, health and fitness brands. At RuStyle, we use our expertise, industry knowledge and vast UK and international networks (Middle East, Russia, USA) to create bespoke, effective and inspiring launch events, print, digital and social media campaigns for all our clients. We ensure that our clients receive maximum quality exposure and engagement with tangible results.”
“Our team, with its excellent contacts and solid relationships, are one of the leaders in UK for public relations, communications, consulting and development. By using effective PR technology, and personal diplomacy, we can always guarantee highly professional conduct for any of our services that we provide.”
When discussing the challenges facing the industry, Alina explains the difficulties within the sector currently, and those which may occur in the near future.
“Old traditional PR printing campaigns are no longer as effective as they used to be and on a daily basis we have to adjust and adapt to new changes in the market. Day by day it becomes more and more dynamic due to social media moving force. Many of our clients gaining more nowadays from social media and Bloggers endorsements, and we have to keep a track on all the new or already established market influencers in each segment.”
Looking ahead to what the future holds for the firm, Alina signs off by revealing the exciting plans which lie in the pipeline for RuStyle, especially following their recent success in Acquisition Intl.’s Global Excellence Awards 2018 where they were righteously awarded the accolade Most Creative Branding & Communications Agency 2018 – UK.
“Moving forward, we hope to keep a good successful track record for 2019 and grow even more together with our existing clients or any new upcoming clients. In the meantime, we would be delighted to work with a government of different countries on their country or city PR.”